Commission-Free Trading: A Game Changer Robinhood’s most iconic feature — commission-free trading — set a new industry standard. Before Robinhood, investors were paying between $5 to $10 per trade. By slashing those costs to zero, the company challenged legacy brokers like Charles Schwab, Fidelity, and TD Ameritrade to follow suit. This shift not only saved retail investors billions in fees but also expanded access to people who previously felt priced out of the market.